Building on the success of the MDR-1000X, Sony is expanding that line with earphones too. The new WI-1000X is a neckband bluetooth earphone, a parallel model to the new WH-1000X M2, and it is priced in that range too.
The neckbands will have a sticker-shock (?) starting price of $300 in black or gold and they are available for pre-orders at Amazon with a mid-September 2017 release estimate.
UPDATE: also part of the 1000X line-up is a new “truly wireless” line, the WF-1000X. This too is available in gold or black, and has a starting price of $200, with a mid-September 2017 release estimate according to amazon.com.
The reason you are seeing an increase in new headphones is because this week, in Berlin::Germany, the IFA 2017 high tech trade show is happening. I am keeping an on-going tracking posts that summarizes the New Headphones of IFA 2017.
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