Now shipping: Beats Studio 3 ANC/BT Over-Ears with the Apple W1 chip for $350

The latest model in the Beats Studio line of over-ear headphones is the third generation, and the black color scheme of this new model is now in-stock and ready to ship for $350 at Amazon by Amazon actual. The red and blue are in “temporarily out of stock” status, while the white color scheme is not currently available for ordering.

This has been added to our recently re-launched New Headphones Tracker.

Apple is, as expected, “recapturing” the magical $350 price point that is fought in the trenches of shopping centers online and at brick and mortar. Or for almost half the price you can get the new condition second generation.

The claim to fame of the third generation model is that it is using Apple’s W1 chip which layers on top of class 1 bluetooth, offering additional Apple-y benefits to the headphone. The W1 chip is already available in other Beats headphones (Solo 3, AirPods).