Sennheiser Momentum 2.0 On-Ears (Bluetooth, ANC) for $256.50

It looks like a price-match discount of sorts, the new condition Sennheiser Momentum 2.0 On-Ears with Wireless (Bluetooth) and ANC (active noise cancellation) is going for $256.50 with free shipping at Target.com (online only) and Amazon by Amazon actual (limit 5), where it averages 3.8 out of 5 based on 37 customer reviews and has 26 questions answered by customers there.