More and more audio companies are following this trend, opening up Amazon storefronts under their own name/brand, with the orders fulfilled by Amazon. Meaning they send boxes and boxes of their gear at Amazon facilities, and when you buy them from their Amazon store, they get shipped from Amazon facilities and eligible for Prime shipping and Amazon customer support and billing.
The latest to jump on this trend is iFi with their own iFi Amazon Store Front, currently featuring 30 different products.
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